What is zero? Mathematically, it’s nothing; a number created to represent the lack thereof. But at Nike, zero is something. It represents the beginning, the initial thought, the stroke of genius from which great things are forged.
Air Max Zero
In this regard, zero adds up to the Nike Air Max Zero, an idea put on paper 29 years ago that contained nearly three decades of innovation. It wouldn’t become the first Nike Air Max shoe, but without it, the Nike Air Max 1 would not exist. The Nike Air Max Zero was the first step. The one before the 1.